Did you know that consumers are now becoming increasingly aware of the values and ethics of a company, and they will spend more money knowing that they share those same values? This decision is all part of the consumer decision making process. You need to understand your customers buying process, as it is extremely important when it comes to knowing how to market your products and/or services correctly.

Hopefully our next marketing tutorial will help you to do just that. The presentation walks you through what motivates your customers, the key steps they go through when buying the product and/or service, and the reasons why they made those decisions.

Click here to view the ‘Understanding Consumer Behaviour’ tutorial