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AIDA (Attention, interest, desire and action) The 100 year old marketing framework -There is more life in the old dog yet In recent seminars I have been asked to cover the AIDA framework as part [...]
Marketing – Not just about the marketing mix!
Here at ElaBorate we support businesses with marketing strategy and hands tactical support. Whether you are experienced super busy marketing professional or someone thrown into marketing function we are a trusted resource to help you [...]
Top tips to understand what your customers are thinking
Did you know that consumers are now becoming increasingly aware of the values and ethics of a company, and they will spend more money knowing that they share those same values? This decision is all [...]