AIDA (Attention, interest, desire and action) The 100 year old marketing framework -There is more life in the old dog yet In recent seminars I have been asked to cover the AIDA framework as part of the Chartered Institute of Marketing (CIM) professional qualification syllabus. In my mind I had dismissed it as a model […]
Here at ElaBorate we support businesses with marketing strategy and hands tactical support. Whether you are experienced super busy marketing professional or someone thrown into marketing function we are a trusted resource to help you prioritise and focus.
Did you know that consumers are now becoming increasingly aware of the values and ethics of a company, and they will spend more money knowing that they share those same values? This decision is all part of the consumer decision making process. You need to understand your customers buying process, as it is extremely […]
Social Media Guidelines ‘Top 17 rules of engagement’ Whether you are a large or small company some of these tips will be useful for you ! #1 First you must observe any conditions and/or restrictions as set out in your ‘Contract Of Employment’. Make sure that a social media clause in included. #2 When you discuss […]
It is a big world out there. It was made much smaller by the invention of the jet engine, then the worldwide web and social media came along really bringing to life the theory of the 6 degrees of separation, being that everyone and everything by way of introduction is just 6 steps away. So […]
You can say all the right things for the right reasons, but if you’re talking to the wrong people it’ll never get heard
Your product or services may be the next best thing, but if nobody knows about it then your business will struggle to get sales and attention. So, you need to get your voice heard, and your company name out there. But how do you gain that press coverage? Here are some helpful tips from Elaborate […]
CASE STUDY: Launch of a new Photography and Film Studio THE CLIENT: Bristol video production agency, Mendip Media offers a full pre-production and video service for business and public sector organisations. They help business’ produce creative video to sell products and services, create training modules, record documentaries, shape TV and online campaigns.
Free Marketing & Social Media Tools – #PR #influencers #savingtime Social media is very much part of the corporate communication tool box, and with it has brought an ongoing influx of online social media management tools to help companies listen, search, plan, distribute and monitor communication initiatives.