Social Media Guidelines
‘Top 17 rules of engagement’
Whether you are a large or small company some of these tips will be useful for you !
#1 First you must observe any conditions and/or restrictions as set out in your ‘Contract Of Employment’. Make sure that a social media clause in included.
#2 When you discuss your company on the internet, you must identify yourself with your name and, when relevant, your role. If your business is large enough then you should ensure that the staff have official training and allocate spokesperson. A disclaimer like “The postings on this site are my own and do notnecessarily represent the position, strategy or opinions of xxx company”.
#3 Write in the first person and don’t use your company email address for private communications. Please note that anonymous postings on sites like Wikipedia can be traced back to the company.
#4 Act responsibly when responsible publishing content on social media platforms, file sharing sites, presentation portals such as Prezi,
blogs, wikis or any other form of user-generated media. Please remember that the internet never forgets. This means everything you publish will be visible to the world.
#5 Use your common sense, if something makes you feel slightly uncomfortable then it is probably best not to post it make sure are happy to take the consequences.
#6 It is perfectly fine to talk about your work and have a dialogue with online industry groups but make sure your comments are relevant and timely.
#7 Read and adher to your confidentiality agreement with your company and your clients. If the judgement call then double check that it is ok for the client first. Please act responsibly with our own data and that of clients.
#8 Keep pricing and financial predictions private don’t share information to competitors.
# 10 Respect your audience. Don’t use discriminative language, personal insults, engage in online slanging matches, obscenity, or engage in any conduct that would not be acceptable in the workplace. You should also show respect for others privacy, refrain from pestering contacts and for topics that may be considered objectionable or inflammatory (like religion or politics). Act in the virtual world like you would in a physical environment please dress, use images that are suitable and behave accordingly and respectfully.
#11 Think about consequences of your posts. Imagine you are sitting in a client meeting discussing signing up to another 3 year subscription and then someone brings a print out of a post where you are slating their company/products or sharing confidential data. So, please remember you are an opinion leader, using your public voice to be negative or embarrass your employer, your customers, your colleagues’ or yourself is not a good idea..
#12 Have you posted something that you find is incorrect/not true be the first to correct your mistake. In a blog, if you choose to modify an earlier post, make it clear that you have done so.
#13 Please respect copyright with text and images. If it is not yours, don’t use it. It is very simple. Make sure your reference images properly or reference the owner.
#14 Don’t quote or reference suppliers, clients, or partners without their approval. It is polite to ask.When you do make a reference, where possible, link back to the source.
#15 Be aware that others associate you with your employer when you identify yourself as such. Please ensure that your Facebook, Linked-in, or Twitter profiles are consistent with how you wish to present yourself with clients and colleagues.
#16 Even if you act with the best intentions, you must remember that anything you put out there about your company can potentially cause harm. This goes for all internal media as well outbound comms such as newsletters. As soon as you act on the company’s behalf and share information, you are representing the company. Please act responsibly. If in doubt, please contact your marketing team or your manager before you hit the send button.
#17 And finally whilst posting, engaging, listening and retweeting, don’t forget your day job!
The guidelines will need to be updated time after time so if you have any suggestions then please do fire them over! Please contact us if you would like support with your social media planning or guidelines firstname.lastname@example.org