Free Marketing & Social Media Tools – #PR #influencers #savingtime
Social media is very much part of the corporate communication tool box, and with it has brought an ongoing influx of online social media management tools to help companies listen, search, plan, distribute and monitor communication initiatives.
No matter what your business size is, social media will play some part in your day to day communications and help amplify your marketing efforts. Each individual social media platform has got a suite of measurement tools, but it takes time to individually manage every platform. The variety of tools can play a fantastic role in organising your marketing activities and finding you relevant content.
So to stop you wasting even more of your time searching and testing your options, the marketing team at Elaborate have put together a list of their top 5 marketing tools.
Please do get in touch with Elaborate if you have any questions about this. We would be more than happy to talk you through the tool and help develop and roll out an integrated marketing (including PR) strategy that is amplified by social media to help you raise awareness, educate, inform and persuade your customers that your products and services are the ones for them.
The tools we use are (with infographic):
We use Hootsuite on a daily basis here at Elaborate. You can apply this tool to many social media platforms including Twitter, Facebook, LinkedIn and Instagram. You can also publish to a WordPress website. Hootsuite organises and schedules your social media content for you, displaying it clearly on your ‘dashboard’. One of the most helpful aspects of this tool is that you are able to interact with posts. You can reply, retweet or like without having to navigate away from the page. Hootsuite works fantastically with Twitter, you can follow specific keywords, individuals or hashtags. We no longer have to juggle our client’s social media channels, they are all waiting for us in one place.
When deciding on which terms to use in your content to obtain the best reach this tool is brilliant! By entering one or a few words around your topic in the search bar hashtagify.me knows the best tags that are trending on twitter. It also provides you with extra information such as top influencers, popularity and related tags. The influencer feature is especially useful, as it directs you to the most influential spokespeople for a specific hashtag. Handing you a bundle of people to target with your content.
We have another twitter app for you. Twiangulate is a fantastic platform to find experts and opinion leaders, and build on relationships. The main feature enables you to discover common connections between two accounts, as well as finding a twitter users most influential followers. Once you have found these people, follow them, share your content, then hopefully they might follow you back.
An extremely simple and helpful tool that shortens your links so that they will fit in your social media posts. It also has a great feature that tracks the amount of clicks for every link.
Our final tool provides you with content ideas for your business. By entering a keyword or topic the site generates links to articles that have gathered the most attention. There is also an option to find the key influencers from the industry, and to follow them without navigating away from the page. Ultimately this tool has saved us a lot of time, we are no longer scanning the internet to find out what people are talking about. Buzzsumo does the job for us.
Unfortunately there isn’t yet one tool that does everything, even though there are those that have a good go! Give the above 5 a try, we can guarantee that they will save you time, and therefore money. Below is a fantastic infographic illustrating our top 5. We would love to help define your strategy and also help you have a dedicated program of engagement.