CASE STUDY: Launch of a new Photography and Film Studio
Bristol video production agency, Mendip Media offers a full pre-production and video service for business and public sector organisations. They help business’ produce creative video to sell products and services, create training modules, record documentaries, shape TV and online campaigns.
The Mendip Media team in their new film and photography studio
Mendip Media’s new 800 sq ft studio had been built, filled with new studio facilities and editing suites. The main objectives for this project were: to gain press coverage and a buzz around the new studio, inform their past, present and potential clients of the new space, increase brand awareness, increase sales.
WHAT DID ELABORATE MARKETING DO?
- Theme: Raw Talent and Creativity
- Delivered an event on time, within budget
- Pre event management
- Researched press and potential clients
- Developed marketing and promotional strategiesContacted local and target sector press, and got them to attend the event
- Direct mail shots
- Tele follow up
- Social media management
- Branding, signage and audio visual support for music, speakers and created a branded video wall.
- Gained press coverage and sponsorship for the launch
- Travel arrangements between central Bristol and the location
- Welcome drinks and canapes
- Got celebrity chef to attend and provide a live food demonstration to attendees
- Collation and production of badges and guest take-away boxes
- On site management
- Provided equipment for event (AV, green screen, marquees, etc)
Elaborate Marketing’s activities
WHAT WAS THE OUTCOME?
The filming and photography facility in Bristol, South West England is the only purpose built kitchen set and separate prep kitchen in the region. Elaborate promoted the facility across the food and photography communities throughout the South West. Both the pre and post show messaging created a real buzz and conversation across the region, via traditional and social networks. It drove new enquiries about the facilities, enabling the client to discuss new video projects with current network contacts, research the needs of clients and further develop its sales pipeline. Elaborate managed the whole event from theme conception, to liasing with the guests and packing down the whole event at the end. We loved working with the Mendip Media team to deliver this truly scrumptious event!
“Nicola combines marketing creativity, organisational skills and hard work to make her unique marketing company, Elaborate, a truly inspirational partner to work with. She has developed business for Mendip Media for several years and recently organised a brilliant launch event for our new filming & photography studio in Bristol. It was a great piece of theatre underpinned by the nuts and bolts of a rigorously planned event. I recommend Elaborate for event planning and all the marketing that goes with making an event successful.” Nicky Robertson, Managing Director, Mendip Media
Fantastic photos from Elaborate’s green screen (above)
Anna Middleton demonstrating her raw food recipes to the guests (above)